In an opinion article published on the European media platform Euractiv, Björn-Erik Lönn, Chair of Global Ecolabelling Network (GEN) and Sören Enholm, CEO of TCO Development, highlight concrete ways to take the next step toward a sustainable, circular economy.
In the article “Putting words into action: Join forces to drive circular economy” they emphasize the importance of purchaser action:
“One way to help consumer and purchaser decision-making, and to distinguish more sustainable products from those that leave a larger footprint, is to look at ecolabels.
“By putting words into action and choosing more sustainable products, buyers are empowered to contribute to the circular economy and become a forceful, direct influence on the market.”
GEN is a non-profit association of third-party, environmental performance recognition, certification and labelling organizations. TCO Development is a member of GEN.
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