We need to integrate the big paradigm shift toward a circular economy not only in our working lives but also in our private ones.

SDGs, GPP, ESG, CSR, etc … there are so many abbreviations to use and remember that we get dizzy. Let’s not forget one thing: Those are exactly the instruments that we need in order to enable our survival on planet Earth in the first place.

Blog by:
Julita Ratzenberger

Global Growth & Communications Manager

But frankly speaking: Don’t we get dizzy looking at our private e-dump at home? We may not even have discovered it yet, because unlike our clothes, which we stow away in vain for years in our wardrobes, all of our not quite as old and still fully functional electronics such as smartphones, tablets, laptops, chargers and so on are placed in different parts of our home because they simply cannot keep up with the glamor and glory of a brand new product that has recently been released on the market. Out of sight, out of mind, and our guilty conscience can also be swept under the rug.

Sustainable? No, absolutely not!

Even though we have continuously been told in school for more than 40 years that we need to take care of the environment, history has often taught us that people only react when the roof is on fire.

Nonetheless, awareness is on the rise, and that is a good thing. However, it is important to integrate this unstoppable and already occurring paradigm shift toward a circular economy, not only in our working lives with the above-mentioned tools, but also in our private ones. We are all sitting in the same boat, no matter if you are a decision-maker or a pastry cook, we all have a responsibility.

It surely isn’t an easy task, but more of a gargantuan effort, because people’s biggest fear is to change their habits. What’s the alternative? Waiting for a comet heading for the world and providing us — if we were to survive the impact — with valuable raw materials and resources so that we can continue to drive our consumer behavior ad absurdum? Right, didn’t think so.

It takes pioneers, those who dare to make an example. In recent times, the question &