Camilla Cederquist, project manager sustainability at Atea Sweden, talks about the 100 % club, which challenges and supports companies to reuse and recycle 100 per cent of their used IT equipment.

This case is part of the Circular Electronics Day 2021 best practices series. Multiple organizations stand behind this initiative that takes place on January 24 with the aim to encourage organizations and consumers to take a more responsible approach to electronics.

What is the 100 % club?

The idea is straightforward—the 100 % club challenges organizations to reuse and recycle 100 percent of their used IT. Members get support from Atea and other members to reach the goal. The initiative is run by Atea and open for any organization to join. Membership is free of charge, but you need to work consistently towards the goal.