Pascal Leroy, Director General of the WEEE Forum, the international association speaking for 40 Producer Responsibility Organisations that collect electronic waste worldwide, explains why education of younger (and older) generations of consumers is one of the solutions to solve the growing e-waste issue 1.

This case is part of the Circular Electronics Day 2021 best practices series. Multiple organizations stand behind this initiative that takes place on January 24 with the aim to encourage organizations and consumers to take a more responsible approach to electronics.

Why do you think it is important to engage with young people on e-waste recycling?

The WEEE Forum is the organiser of the International E-waste Day, an initiative similar to the Circular Electronics Day, which has the same goal of raising the public profile of e-waste recycling and encouraging consumers to responsibly dispose of their e-waste. Last year’s theme of the IEWD was on education and sensitising the youth around the world to e-waste issues.

#ewasteday takes place each year to highlight the growing e-waste issue. It’s a global campaign involving hundreds of organisa