Organizations often choose to purchase new IT products because they can afford to do so. They haven’t established: What is the true cost of my purchasing?

The words of Stephen Haskew, Strategic Sustainability Executive at Circular Computing, a company that specializes in remanufacturing notebook computers. The company uses other people’s waste as raw materials, and their factory, located in Dubai, has the capacity to produce 500,000 new-looking, upgraded notebook computers per year.

Stephen, can you explain what remanufacturing is?

“We collect laptops from all over the world. In our factory, we clean the products of data and deconstruct them down to component level. The performance of every piece is checked individually — the battery, LCD, keyboard and the motherboard for example.

“Components that are beyond economic repair, or low performing, are replaced or upgraded. All machines come out of production with an SSD and at least 8GB RAM as standard. The chassis is then repainted and the keyboard is reprinted to the localized language. The screen is replaced or repaired as required.

“Every machine that comes in has had a different life to the next one. So we had to develop a process that makes every single machine identical when they leave the factory. This requires a technical expertise that is unique.