Between 2012 and 2017, H&M IT worked to halve the environmental impact of IT while the size of the organisation – in terms of the number of stores – was expected roughly to double during the same period.

Being able to demonstrate that decoupling is possible, even during a period of strong growth, was important to H&M. Working with IT and reducing the environmental impact is a complex matter. Competence, a sense of engagement, a budget and clear leadership were all required for efforts for H&M to be successful.

We invited H&M to talk about their work through the sustainability in