Matilda Jarbin, COO at Godsinlösen Nordic AB (GIAB), declares why the EU needs to act now and why the repair industry is crucial in the transformation to a circular economy.

This case is part of the Circular Electronics Day 2021 best practices series. Multiple organizations stand behind this initiative that takes place on January 24 with the aim to encourage organizations and consumers to take a more responsible approach to electronics.

What is GIAB?

GIAB is an innovative fast-growing company that gives products a new life through circular economic principles. In an innovative way, GIAB has developed a reuse model by digitalization, efficiency and generation of sustainability data to meet the needs of large companies. By collecting, reconditioning, up-cycling, repairing and reselling to end consumers, GIAB reuses all kinds of products. Primarily sources are the insurance industry and e-commerce, but also directly from distributors and producers. All products are verified and become traceable through our in-house developed platform with a focus on profitability and sustainability. GIAB was founded in 2012 and has become an expert in implementing circular business models.